• Pros

• For a little over $30K, you can have a car that's, in many ways, comparable to a mid-level Lexus or an Infiniti, either one of which is easily $10K more. Just as when Lexus and Infiniti first came out and undercut the German cars.
• Very comfortable ride, leans more to soft than sporty, but great for most people
• Excellent warranty, and a good manufacturer reputation
• Sweet engine. Six cylinder has all the power you need

• Cons

• A hint, here and there, of cheesiness and tackiness in the styling that's not present in high-end Japanese cars
• Little prestige in driving a Hyundai, if you care about such things (we don't)

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